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INDIANAPOLIS, IN

October 9, 2025

Create a Month of Content in One Day at the


Day One Workshop

Ready to stop overthinking and start creating?

Join Shannon McKinstrie and Emily Schwalbach for a no-fluff, action-packed workshop designed to get you creating content that converts – without the overwhelm.

This intimate, hands-on bootcamp style workshop will give you the clarity, confidence, and strategy you need to show up consistently and grow your business.

You asked and we listened. You want MORE time for content creation and MORE time to pick our brains and that’s exactly what you can expect at this year's intimate Day One Workshop. 

✅ Pre-Workshop Homework – You’ll get a workbook with prep work, including the 10 B-rolls you need to bring and content ideas to have ready.

✅ Small Group Atmosphere – Only 30 spots available. High-quality, intimate access to Shannon and Emily.

✅ Round Tables + Brainstorming – Connect with other like-minded women and refine your ideas together.

✅ Content Creation Stations – Hands-on guidance to help you create a month’s worth of content on the spot.

✅ Q&A with Shannon & Emily – Get your questions answered directly.

✅ Swag Bag – Because who doesn’t love a good swag moment?

✅ Social Hour – Close the day with drinks and connect with your new biz besties.


What to expect:

Your Hosts

Shannon McKinstrie

Emily Schwalbach

Shannon is a social media mentor, trainer, and speaker helping you grow on Instagram and get BIG results with simple and doable strategies. Shannon has over 18 years in media + marketing. Shannon's unique approach rejects the idea that you simply need someone to take over the tasks. Instead, she will equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand. It would be Shannon's dream if you left the conference feeling renewed and energized about your business knowing that any day can be day one. 

Emily is a marketing strategist and ADHD business mentor helping business owners create simple, holistic marketing strategies that convert. It is Emily's #1 goal to help you create a holistic marketing plan that grows your business well beyond social media without sacrificing your values. Emily is passionate about growing organically on Instagram, creating an engaged community around your business in an authentic way. It would be Emily's dream if you left the conference feeling like you know exactly what to do in your business and find out exactly where to spend your time so you can get back to doing what you love.  

No stage. No fluff. No hiding. Just real work with real results. You’ll leave with:
 ✨ A month of content mapped out.
 ✨ Clarity on your content strategy.
 ✨ Confidence to show up online and grow your business.

come as you are

leave with a plan

PAY IN FULL

When: October 9th  11am - 5pm
Where: Downtown Indianapolis 
✨ A full month of content creation
✨ Mix and mingle with hosts Shannon McKinstrie and Emily Schwalbach  during a cocktail hour with light hors d'oeuvres
✨Opportunity to brainstorm content and create reels on the spot with mentor support
✨B-roll opportunities

INVESTMENT: $497





CHOOSE YOUR PLAN

PAYMENT PLAN

When: October 9th 11am - 5pm
Where: Downtown Indianapolis 
✨ A full month of content creation
✨ Mix and mingle with hosts Shannon McKinstrie and Emily Schwalbach during a cocktail hour with light hors d'oeuvres
✨Opportunity to brainstorm content and create reels on the spot with mentor support
✨B-roll opportunities

INVESTMENT: 3 payments of $167






*There are only 30 tickets available and you MUST be a member of the Social Squad Society to attend. Not a member? No worries...join now!

AGENDA

11AM        Welcome, mix + mingle, light lunch 
12PM         Welcome and Q&A with Shannon and Emily 
1:30PM     Map out the plan 
2PM             Content creation stations 
4PM             Social Hour 
5PM             Closing

WHAT PAST RETREAT/EVENT ATTENDEES ARE SAYING

The connections and memories that were made have completely blown us away. ⤵️

"The best investment I have ever made in myself! This social squad retreat was exactly what I needed for myself and my business. I was able to work on my business with the help of others in my industry and those I look up to. Just being able it be around women business owners who are working through the same things in life was so refreshing and motivating. Shannon and Emily are so incredibly knowledgable and willing to help out, answer any questions, share their own strategies, people, etc., without hesitation. Personally, I am not one to go on these types of things. It's not really in my comfort zone. But I knew it would be a big step for me. Traveling alone, to meet up with 16 women I had never met in real life was scary! But holy cow - best thing I've ever done. As a mom, I was able to show up and not have to worry about A THING. Every single thing was taken care of which was worth it in itself. I laughed and talked with so many incredible women and developed new friendships. Shannon, Emily, and their entire team put on an incredible retreat and I will NOT miss out on another one ever! Can't wait for next years!"
-Mary 

"Buy the ticket - you will get out 100x more than you think you will. Shannon and Emily (and their incredible team) curated the most beautiful, special, caring events. Your business will be better because you came, but so will your soul. Get off the screen and get in person - nothing compares to the magic of being with these folks in real life."
-Sara

Grab your ticket below! Payment plan option available! We can't wait to see you in Indianapolis this fall!  ⤵️

SIGN ME UP!

3 payments of $165

Payment Plan

SIGN ME UP!

$497

Pay in full


Email us to learn more about our sponsorship opportunities.

LEARN MORE

Interested in sponsoring our event?

This is not for you if: 


❌ You don’t know your brand message or ideal client.
❌ You’re not ready to put in the work.
❌ You’re looking for someone to do it for you.

NAVIGATE

let's connect!