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OCTOBER 10th, 2024


Ready to reclaim the joy in your business? 

The Day One Conference is your gateway to success. Presented by the trailblazing Social Squad Society, this event is tailored to empower you to own your strengths and abilities. 

The secret to standing out, making money, and doing it all while being authentically YOU!

This is not about fitting into a mold. It's about breaking it. 

Day One is for YOU!

Designed for the ambitious go-getters and BIG-dreamers unafraid to do the work. Break free from the ordinary. It's time to make your mark. Welcome to Day One.

We don’t mean to brag, but The Social Squad Society is known for its BOMB networking events and impactful, transformative (no fluff) retreats. 

This conference will be the best of both! 

What you'll get: 

  • An in-person masterclass led by Social Squad Society co-founders Emily Schwalbach and Shannon McKinstree designed to help you show up, stand out, and get CONFIDENT on social media.
  • An impactful panel discussion with industry experts 
  • Ridiculously fun networking events (get ready to meet your new biz besties)
  • Your choice of super-relevant, fluff-less break-out sessions covering topics such as: Personal branding, client experience, marketing beyond social media, mastering your mindset, diversity and inclusion, AND MORE!

It’s for the business owner ready to uncover the unique assets they bring to the table and confidently market their business in a way that feels real, sustainable, and simple (no dancing or lipsyncing on camera required 😉)

More importantly, you’ll walk away from the conference with new marketing skills, an energized mindset, money making content and friends for life. 

Your Hosts

Shannon McKinstrie

Emily Schwalbach

Shannon is a social media mentor, trainer, and speaker helping you grow on Instagram and get BIG results with simple and doable strategies. Shannon has over 18 years in media + marketing. Shannon's unique approach rejects the idea that you simply need someone to take over the tasks. Instead, she will equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand. It would be Shannon's dream if you left the conference feeling renewed and energized about your business knowing that any day can be day one. 

Emily is a marketing strategist and ADHD business mentor helping business owners create simple, holistic marketing strategies that convert. It is Emily's #1 goal to help you create a holistic marketing plan that grows your business well beyond social media without sacrificing your values. Emily is passionate about growing organically on Instagram, creating an engaged community around your business in an authentic way. It would be Emily's dream if you left the conference feeling like you know exactly what to do in your business and find out exactly where to spend your time so you can get back to doing what you love.  

 Day One of fully believing in yourself.

 Day One of finally knowing how to market your business.

This is your Day One. 

You’ve done it all. You’ve tried it all. It’s time for a new day and a new way. 

You need something different, but you don’t know what. 

Day One of being honest with yourself. 

You’re not everyone else. 

You are YOU. 

We’ve gotten to where we are because we both know ourselves
(and aren’t afraid to admit what we’re not.) 

And we want the same for you. 

It’s time for a change. It’s time for Day One – a conference designed to help put YOU back into your business. 

We can’t wait to watch you shine.

day one

Shannon + Emily



When: October 9th  4pm - 6pm
October 10th 9am-4pm
Where: Downtown Indianapolis 
✨ Headshots
✨ Mix and mingle with hosts Shannon McKinstrie and Emily Schwalbach  during a cocktail hour with light hors d'oeuvres
✨Opportunity to brainstorm content and create reels on the spot with mentor support
✨B-roll opportunities
✨ Conference admission + VIP seating






When: October 10th 9am - 4pm
Where: Downtown Indianapolis 
✨ Shopping opportunities
✨ Breakout sessions 
✨ Speakers 
✨B-roll opportunities
✨ General conference seating


sign me up

give me the payment plan

tENTATIVE itinerary 



9am Registration, breakfast, shopping
9:30am  - 11:15am Speakers
11:15am-11:30am Activity 
11:30am - 12:30pm Lunch + Market 
12:30pm - 2:30pm Breakout Sessions
2:30pm - 3:15pm Panel 
3:15pm-3:30pm Closing Remarks 
3:30pm-4pm Networking + Market + Goodbyes


The connections and memories that were made have completely blown us away. ⤵️

"The best investment I have ever made in myself! This social squad retreat was exactly what I needed for myself and my business. I was able to work on my business with the help of others in my industry and those I look up to. Just being able it be around women business owners who are working through the same things in life was so refreshing and motivating. Shannon and Emily are so incredibly knowledgable and willing to help out, answer any questions, share their own strategies, people, etc., without hesitation. Personally, I am not one to go on these types of things. It's not really in my comfort zone. But I knew it would be a big step for me. Traveling alone, to meet up with 16 women I had never met in real life was scary! But holy cow - best thing I've ever done. As a mom, I was able to show up and not have to worry about A THING. Every single thing was taken care of which was worth it in itself. I laughed and talked with so many incredible women and developed new friendships. Shannon, Emily, and their entire team put on an incredible retreat and I will NOT miss out on another one ever! Can't wait for next years!"

"Buy the ticket - you will get out 100x more than you think you will. Shannon and Emily (and their incredible team) curated the most beautiful, special, caring events. Your business will be better because you came, but so will your soul. Get off the screen and get in person - nothing compares to the magic of being with these folks in real life."

Grab your ticket below! Payment plan option available! We can't wait to see you in Indianapolis this fall!  ⤵️

pay in full

Pay in Full: $1,297 
5 payments of $260

Conference ticket 

give me the payment plan


Pay in Full: $1,797 
5 payments of $360

Vip + Conference ticket

Interested in sponsoring our event?

Sponsorship opportunities from $100-$4,000.

Email us to learn more about our sponsorship opportunites.



let's connect!