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Social Squad Society

Where social media is simple, businesses flourish, and content ideas flow like bottomless mimosas … Join today for as little as $89/month —>

Welcome to the

Join the monthly membership that makes social media easy & fun—with expert guidance and peer support that keeps you on the right track toward results.

Working in your zone of genius is hard enough—
add in running a business and your bandwidth for things like social media & marketing gets zapped like snap 👌

It’s not that you don’t have time …but you don’t have time to waste.
You’re willing to put in the work …you just want to do the right work.

That’s where the Social Squad Society comes in …

When it comes to social media—what really matters?

❌ It’s NOT about the vanity metrics and insights numbers …
You want the confidence to market your business on social media knowing that the content you create will help you attract new customers and make more sales.

❌ It’s NOT the frequency or volume of content you create …
You want a reliable strategy other than the ol’ pin the tail on the donkey approach. (Bc let’s face it, some days social media can make you dizzy before you even attempt to create content)

❌ It’s NOT about going viral …
You just want to know that when something works—or flops—you can figure out WHY and make future decisions based on facts instead of feelings.

Right now, it makes sense for YOU to be the one to market your business …

But until *that* day, you’d at least like to skip the part where:

You spend hours trying to crank out a single caption (or come up with literally anything to post) only to feel like what you create is super basic & boring.
The content you create—and actually thought was pretty good!—has next to zero engagement and no leads to show for all your hard work.
You spend more time with your phone in your hand than you do on the work that actually brings money into your business … which can’t be good for your bottom line.

Getting the hang of social media as a skill is like everything else you’ve learned as a business owner—
teachable, scaleable, and, one day, you might hand it off.

Social Squad Society can help you solve all these problems and more →

And while, of course, you’re a smart cookie 🍪—nothing puts pressure on a business owner like working on your own business. So we designed a community membership that changes the game:

Providing practical resources that expedite your content creation process—like templates, ready-to-use ideas, and video/imagery prompts
Curating a community of go-getters who aren’t just eager to get results for themselves, but draw inspiration from seeing others succeed, too.
Scheduling consistent coaching & support from two experts in the field who can put eyes on your business (and content) and help you get better results.

You’ve gotta think like your audience, tailor your message to what they want & need, and create content they enjoy—lions, & tigers, & bears, oh my!

Working alone with only your voice in your head isn’t the way social media is designed to work.

WHEN IT COMES TO GETTING SHIZ DONE IN YOUR BUSINESS—
COMMUNITY MIGHT BE THE LAST THING YOU THINK YOU NEED.

AND, WE GET IT… BUT…

IT'S UNLIKE ANY OTHER COMMUNITY OUT THERE.

The Social Squad Society changed my business in 3 weeks. It’s a one-of-a-kind community.

I have owned my own business for 5 years, but after becoming a first-time mama 9 months ago and only working part-time I was struggling with reaching new clients. I was showing up on Instagram but getting zero engagement and no growth, let’s just say I was frustrated AF.

I signed up for SSS and immediately had a strategy and game plan to implement that week, including trending audios, caption templates, and hashtags! Within 2 weeks I had 2 reels go viral, my audience went from 3,500 to 77k and I filled up my group coaching program. This is easily the most valuable $89 you will spend each month on your business.

-Katie

skimping out on social media isn't the solution

When 92% of consumers say they’re more likely to make a purchase from social media than an online marketplace—

You’ve got to meet your people where they’re at.

(aka a purchasing hub like Amazon, Etsy, or store website)

But, as a business owner, you also have a responsibility to work in a way that makes sense and gets results—and spinning your wheels on social media does neither.

SO HOW DO YOU GET BETTER AT SOCIAL MEDIA BY WORKING SMARTER, NOT HARDER?

WELCOME TO THE

A coaching membership + online community for female business owners who want to build their brand, grow their audience, and make more sales from social media.

Social Squad Society

Monthly info infusion comin’ up...

Live Trainings + Masterclasses

(with special guests)

Join live for guaranteed laughs while you learn or watch the replay any time. (Did someone say masterclass + vino??)

Every month there’s a...

● Live hot-seat-style coaching session to get Shannon & Emily’s attention on your business and work through your social media challenges, big and small. (You’re never the only one wondering.)
● 60-minute Masterclass with guest experts on everything from copywriting to financial planning. (Yep, we hire the pros so you don’t have to.)

01.

COACHING

COMMUNITY

RESOURCES

For when you can’t pull the zipper on your own dress...

Real-Deal Community

Put the social back in social media with an inspiring community of business owners. The last group of women that supported you like this were drunk in the bar bathroom.

Opportunities include...

●Unlimited brainstorming & peer feedback within the Facebook community (this is one of those groups that is ACTUALLY poppin’ and helpful)
● Direct connections with members of your ideal audience, different niches, parallel businesses and more to give you invaluable insights into your content and ideal customers you couldn’t get on your own
● Support from your peers when Shannon & Emily aren’t online—hello 11 p.m. work seshes.

02.

COACHING

COMMUNITY

RESOURCES

Content planning and creation has never been easier. Go from never knowing what to post to strolling stress-free through the Target dollar spot because you know you’ve got your Insta game on lock.

Includes...

● Caption template bank with over 200 captions!
● Always-updated hashtag database (Because you have a million better things to do than hashtag research.)

BONUS: Get instant access to past caption templates so you can hit the ground running!

Content Resources

Get goodies for the ‘gram...

03.

COACHING

COMMUNITY

RESOURCES

We won’t lie - being a member of the SSS comes with a ton of perks...

You’ve never seen a membership with 1:1 support like this.

Ask questions in the group and have them answered before you gulp down your oat milk latte.

FACEBOOK GROUP

Get social media and business support from your mentors in the comfort of your inbox.

EMAIL ACCESS

Real-time solutions to your social snags and biz headaches in an empathetic environment.

LIVE Q&As

plus unlock the social squad society's training valut ($5,000+)

Get on-demand, Netflix-style access to 40+ recorded topical trainings that will help you step up your social game right away.

Spend less time deciding what to post, so you can dedicate your time to creating quality content that helps you build an engaged community of followers who are invested in you and your brand. (Because social media is social, after all.)
Confidently implement (and stick with) an Instagram marketing strategy that works for your business and your audience—instead of attracting less-than-ideal followers just so you can say you have 10K+
Connect with a community of like-minded peers who can give you a pep-talk/kick in the pants you when you need it and watch your blindside when you can’t get out of your own head … and be part of something that connects you to the bigger picture.
Skip the part where you shell out more than a mortgage payment on programs and coaches that make your profit margins even slimmer than they are now—and can’t guarantee any return on your investment.

That’s why the Social Squad Society helps you...

There’s no secret formula or guru growth hack that can take the place of doing the right things at the right time.

SIGN ME UP ASAP!

(NOT SO) FUN FACT

Don’t take our word for it!

See what Social Society Squad members have to say...

Get ready to feel like this after creating your content...

WE LIVE FOR THE MOMENTS THE LITTLE DANCES COME OUT AFTER CREATING A REEL.

for as little as $89/mo. — YOU COULD JOIN A MASTERMIND STYLE COMMUNITY FOR A FRANCTION OF THE COST.

The going-rate for a business mastermind
membership is $5,000-30,000 per year.

We packed the Social Squad Society with many of the same perks, and laser focused on social media & business marketing to make sure almost any business owner could afford to join.

and—our exclusive first-month's bonus cancels out your membership dues and then some:

Get a Business Bio Refresh with Shannon & Emily

(A $150 value within your first week of membership)

We’ll review and polish up your business profile bio on Instagram
to better reflect who you are, what you do, and who you do it for.

Join the Social Squad Society Today:

Live Coaching + Expert Masterclasses:
Monthly Q&A hot-seat-style coaching sessions, plus a live topical masterclass with guest experts, both recorded for replay if you can’t attend live, or if you just want to watch the juicy goodness back like an old episode of Friends. (Value $500/month)
Real-Deal Community:
Put the social back in social media with an inspiring community of business owners to bounce ideas off of, go to for support, and connect with for industry research. The last group of women that supported you like this were drunk in the bar bathroom. (Value $150/month)
Go-to Content Resources:
Content planning and creation has never been easier—our template bank and hashtag library will make sure you never have to second-guess what to post again. Play with your options like 1990s Barbie outfits—and you’ll always look good. (Value $150/month)
BONUS: Unlock the Social Squad Society’s Training Vault
Get on-demand, Netflix-style access to 40+ recorded topical trainings that will help you step up your social game right away. (Value $4,000)
BONUS: Complimentary Business Bio Refresh with Shannon & Emily
In your first week of membership, we’ll review and polish up your business profile bio on Instagram to better reflect who you are, what you do, and who you do it for. (Value $150)

Best Savings!

ANNUAL MEMBERSHIP

Just $89/Month

(Pay in full $979 and get 1 month free!)

JOIN NOW!

MONTHLY MEMBERSHIP

$89/Month

(Cancel Anytime - No Contract!)

JOIN NOW!

Most Flexible!

Membership dues are subject to change on a quarterly basis—lock in your rate when you join!

Best Savings!

ANNUAL MEMBERSHIP

Just $89/Month

(Pay in full $979 and get 1 month free!)

JOIN NOW!

MONTHLY MEMBERSHIP

$89/Month

(Cancel Anytime - No Contract!)

JOIN NOW!

Most Flexible!

Membership dues are subject to change on a quarterly basis—lock in your rate when you join!

Being part of the Social Squad Society allows me to save time (and money)!

Being part of the Social Squad Society allows me to save time (and my money) because I don't have to be a social media "whiz" or stay on top of the latest updates because SSS does it for me. You guys tell me when updates are coming and how to use them.

-Lexie

Hold on a sec. Let’s address the elephant in the room…
The “Instagram Growth” world can be hella shady.

There are a lot of people out there trying to tell you how to grow on Instagram—most are spewing guru garbage.

Saying you HAVE to…
>> Post 3 Reels a day, every day, at a certain time of day
>> Have a flawless feed and only use a certain number of hashtags
>> Reach a certain number of followers for the algorithm to “see you”

eternal eye roll

Three strikes

— you're outta there.

Use the perks you need, leave the ones you don't

Make writing captions fun & easy with pro templates

Show up to trainings live or watch on your own time

Never be more than a click away from real support

Social Squad Society is designed to work for you …

Meet your Mentors

Shannon McKinstire & Emily Schwalbach

We’re Insta-friends turned IRL business partners (that’s the power of a DM convo!)

One of us has a love affair with oat milk. The other is high-level obsessed with Trader Joe’s Everything But The Bagel Seasoning.

Both of us are passionate about helping female business owners like you build communities and gain the confidence to show up and talk about what sets your soul on fire.

Together, we…
>> Have 10+ years of social media marketing experience serving over 200 clients, training over 50 teams, and teaching 30 in-person social media workshops.
>> Organically grew Instagram communities approximately 150% year over year.
>> Started throwing in-person events for our community to get social off social.

And now we want to pour into you.

WHERE DO I SIGN UP?

TRUE OR FALSE:

Is Social Squad Society For YOU? Let's find out!

You love the idea of finding new leads and increasing your sales via Instagram … but you’re constantly fighting social media burnout because doing everything by yourself is so much work. You wish you had a resource that would take the guesswork out of creating content—and ensure you had feedback & support when you need it.

You’re not one to assume Instagram just “hates” you … but trying to pinpoint what you’re doing wrong gets you all up in your feels. Plus wasting your time creating content that flops isn’t something you have time for. You want to create consistency in your social media game without having to obsess over the latest trends, algorithm, or vanity metrics.

You know there are brilliant minds out there who’ve mastered social media in the way you haven’t, and you’d prefer to stick to your zone of genius when you can. While you’re down to tackle the tasks, but you can’t trade social media for your “actual” work that pays the bills—so letting someone tell you what to do and when to do it sounds like a literal dream.

You’ll happily ask for advice and take feedback where you can—problem is, you don’t always have someone to go to. Having a community of support and expert coaches that can be your sounding board (and skipping the part where you bug your spouse/partner/parent, etc) sounds amazing!

You want to have FUN running the business you’ve built—letting it become a massive source of stress in your life isn’t what you wanted. You’re open to investing in yourself & your business in ways that ensure you grow your business without running yourself into the ground.

Sounds like you? You’re a fit for sure.

TALLY ‘EM UP LIKE A COSMO-GIRL QUIZ …

Frequently Asked Questions

What happens after I join?

As soon as you join, you’ll gain access to the member portal (in Kajabi) where you can peruse caption templates, scroll through hashtags, and access the Bonus Training Video Vault. You’ll also be added to the Facebook group so you can introduce yourself to your new support system. Within one week of joining, you’ll receive information about your Complimentary Bio Refresh with Shannon & Emily.

Is this membership just for social media managers?

Hard no! Anyone who uses Instagram to grow their business as a personal brand or entrepreneur can benefit from this membership! We have dozens of industries represented in The Society!

How does billing work? Can I cancel anytime?

Our Monthly membership is like Netflix. You can cancel at any time but will have access to the portal for the remainder of the month you have already purchased. You are billed once a month from the day you purchase.

Our Annual membership allows you to commit to the long-game and lock in a savings on your monthly membership dues—plus, if you opt to pay in full for the year, you get a full month free!

Trending Reels Audios are added every Monday morning by 8am EST. We add our live trainings to the portal shortly after they wrap, & Live Q+As get uploaded to the portal and are available for that month only.

What should I do with the resources each month?

We suggest starting with the caption templates so you can plan your content (and choose corresponding hashtags). Then, mark your calendar for trainings that interest you. When you feel stuck, hit up the resource library and ask questions in the Facebook group!

hOW often is new content added?

Get back to the part where you post authentically about the work you love—and those posts get results.

And yup, you COULD get it another way (maybe), but it’d mean hours on YouTube or spinning your wheels with ChatGPT.

So really, joining the Social Squad Society will save you hours and give you actual results & real life feedback.

Don’t just sit around and let another month go by without posting or just throwing content up at the wall praying it resonates, join us and start getting results NOW!

Join the Social Squad Society Today:

Live Coaching + Expert Masterclasses:
Monthly Q&A hot-seat-style coaching sessions, plus a live topical masterclass with guest experts, both recorded for replay if you can’t attend live, or if you just want to watch the juicy goodness back like an old episode of Friends. (Value $500/month)
Real-Deal Community:
Put the social back in social media with an inspiring community of business owners to bounce ideas off of, go to for support, and connect with for industry research. The last group of women that supported you like this were drunk in the bar bathroom. (Value $150/month)
Go-to Content Resources:
Content planning and creation has never been easier—our template bank and hashtag library will make sure you never have to second-guess what to post again. Play with your options like 1990s Barbie outfits—and you’ll always look good. (Value $150/month)
BONUS: Unlock the Social Squad Society’s Training Vault
Get on-demand, Netflix-style access to 40+ recorded topical trainings that will help you step up your social game right away. (Value $4,000)
BONUS: Complimentary Business Bio Refresh with Shannon & Emily
In your first week of membership, we’ll review and polish up your business profile bio on Instagram to better reflect who you are, what you do, and who you do it for. (Value $150)

Join the Social Squad Society Today:

Live Coaching + Expert Masterclasses:
Monthly Q&A hot-seat-style coaching sessions, plus a live topical masterclass with guest experts, both recorded for replay if you can’t attend live, or if you just want to watch the juicy goodness back like an old episode of Friends. (Value $500/month)
Real-Deal Community:
Put the social back in social media with an inspiring community of business owners to bounce ideas off of, go to for support, and connect with for industry research. The last group of women that supported you like this were drunk in the bar bathroom. (Value $150/month)
Go-to Content Resources:
Content planning and creation has never been easier—our template bank and hashtag library will make sure you never have to second-guess what to post again. Play with your options like 1990s Barbie outfits—and you’ll always look good. (Value $150/month)
BONUS: Unlock the Social Squad Society’s Training Vault
Get on-demand, Netflix-style access to 40+ recorded topical trainings that will help you step up your social game right away. (Value $4,000)
BONUS: Complimentary Business Bio Refresh with Shannon & Emily
In your first week of membership, we’ll review and polish up your business profile bio on Instagram to better reflect who you are, what you do, and who you do it for. (Value $150)

Best Savings!

ANNUAL MEMBERSHIP

Just $89/Month

(Pay in full $979 and get 1 month free!)

JOIN NOW!

MONTHLY MEMBERSHIP

$89/Month

(Cancel Anytime - No Contract!)

JOIN NOW!

Most Flexible!

Membership dues are subject to change on a quarterly basis—lock in your rate when you join!

NAVIGATE

let's connect!

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Hey! We're Shannon & Emily!

Your social media BFFs helping you build your brand + make more sales on social media.

NAVIGATE

let's connect!

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Social Squad Society

Join the monthly membership that makes social media easy & fun—with expert guidance and peer support that keeps you on the right track toward results.

Working in your zone of genius is hard enough—add in running a business and your bandwidth for things like social media & marketing gets zapped like *snap* 👌

It’s not that you don’t have time …but you don’t have time to waste. You’re willing to put in the work …you just want to do the right work.

That’s where the Social Squad Society comes in …

Social Squad Society can help you solve all these problems and more →

WHEN IT COMES TO GETTING SHIZ DONE IN YOUR BUSINESS—COMMUNITY MIGHT BE THE LAST THING YOU *THINK* YOU NEED. AND, WE GET IT… BUT…

IT'S UNLIKE ANY OTHER COMMUNITY OUT THERE.

The Social Squad Society changed my business in 3 weeks. It’s a one-of-a-kind community.

-Katie

skimping out on social media isn't the solution

SO HOW DO YOU GET BETTER AT SOCIAL MEDIA BY WORKING SMARTER, NOT HARDER?

A coaching membership + online community for female business owners who want to build their brand, grow their audience, and make more sales from social media.

Social Squad Society

Live Trainings + Masterclasses

01.

COACHING

COMMUNITY

RESOURCES

Real-Deal Community

02.

COACHING

COMMUNITY

RESOURCES

Content Resources

03.

COACHING

COMMUNITY

RESOURCES

We won’t lie - being a member of the SSS comes with a ton of perks...

You’ve never seen a membership with 1:1 support like this.

plus unlock the social squad society's training valut ($5,000+)

That’s why the Social Squad Society helps you...

There’s no secret formula or guru growth hack that can take the place of doing the right things at the right time.

SIGN ME UP ASAP!

(NOT SO) FUN FACT

Don’t take our word for it!

See what Social Society Squad members have to say...

Get ready to feel like this after creating your content...

WE LIVE FOR THE MOMENTS THE LITTLE DANCES COME OUT AFTER CREATING A REEL.

for as little as $89/mo. — YOU COULD JOIN A MASTERMIND STYLE COMMUNITY FOR A FRANCTION OF THE COST.

The going-rate for a business mastermindmembership is $5,000-30,000 per year.

and—our exclusive first-month's bonus cancels out your membership dues and then some:

Get a Business Bio Refresh with Shannon & Emily

Join the Social Squad Society Today:

Best Savings!

Just $89/Month

(Pay in full $979 and get 1 month free!)

JOIN NOW!

$89/Month

(Cancel Anytime - No Contract!)

JOIN NOW!

Most Flexible!

Membership dues are subject to change on a quarterly basis—lock in your rate when you join!

Best Savings!

Just $89/Month

(Pay in full $979 and get 1 month free!)

JOIN NOW!

$89/Month

(Cancel Anytime - No Contract!)

JOIN NOW!

Most Flexible!

Membership dues are subject to change on a quarterly basis—lock in your rate when you join!

Being part of the Social Squad Society allows me to save time (and money)!

-Lexie

Hold on a sec. Let’s address the elephant in the room…The “Instagram Growth” world can be hella shady.

*eternal eye roll*

Three strikes

— you're outta there.

Use the perks you need, leave the ones you don't

Make writing captions fun & easy with pro templates

Show up to trainings live or watch on your own time

Never be more than a click away from real support

Social Squad Society is designed to work for you …

Working in your zone of genius is hard enough—
add in running a business and your bandwidth for things like social media & marketing gets zapped like snap 👌

It’s not that you don’t have time …but you don’t have time to waste.
You’re willing to put in the work …you just want to do the right work.

WHEN IT COMES TO GETTING SHIZ DONE IN YOUR BUSINESS—
COMMUNITY MIGHT BE THE LAST THING YOU THINK YOU NEED.

AND, WE GET IT… BUT…

The going-rate for a business mastermind
membership is $5,000-30,000 per year.

Hold on a sec. Let’s address the elephant in the room…
The “Instagram Growth” world can be hella shady.

eternal eye roll